If you’re skeptical about search engine optimization, you can test its effectiveness. Here’s how to do it.

Research your keywords (described above).
Set up a pay-per-click account with Google Adwords.
Run a campaign with your selected keywords for a week or so, and measure the results.
Research more keywords if you don’t like the results.

I recommend Google Adwords for [...]

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What city are you in? Write it down.
What is your main keyword? Write it down.
Combine the two and get to a keyword research tool.
For example, I am a mortgage broker in New York. My main keyword is “mortgage broker” and my city is “New York.” Combined, those two give: “new york mortgage broker.”
Plug this into [...]

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Basic research is easy. Enter a word or a phrase that describes your business/ web site and keyword research tools will give you the results, including synonyms. For example, here’s what Google tool gave us for the word “mortgage”:

Keyword
Search Volume Per Month

mortgage
83,100,000

mortgage lenders
201,000

mortgage brokers
201,000

home mortgage
20,400,000

Now I know that around 200,000 people search for “mortgage [...]

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Keywords are search queries visitors use on search engines. Keywords are one to six words in length, with a few longer exceptions. You know your site needs keywords, but which ones? How do you research keywords? Keep reading; that’s the topic of this article.You cannot have a successful search engine optimization campaign without keyword research. [...]

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